Global Anti-Counterfeiting Consumer Survey 2023 by MSU A-CAPP

December 15, 2023

Trademark counterfeiting (hereinafter “counterfeiting”) is a prevalent global risk. A survey of consumers from 17 countries (N = 13,053), conducted in seven languages, examined the prevalence of counterfeit purchase behaviors and what predicts past purchase and future purchase intentions. https://a-capp.msu.edu/article/global-anti-counterfeiting-consumer-survey-2023/