In 2010, ICC Belgium and Customs and Excise decided to join forces to fight counterfeiting and piracy more effectively. To this end, they created the private foundation ‘No to Counterfeiting and Piracy’, or NANAC. The foundation welcomes contributions from other partners, and currently cooperates closely with the inspectorate of FPS Economy, the Belgian branch of the European Consumer Centre (ECC Belgium), the Belgian Anti-Counterfeiting Association, essenscia and others. It also enjoys the support of authorities in the political arena.

NANAC aims to raise awareness among as many consumers and businesses as possible, alerting them to the dangers and disadvantages of counterfeiting and piracy.